Tour Operator

What I did for the tour operator

A UK tour operator had a Laravel CRM mid-build with the existing team running near capacity. They brought me in to land the planned feature work on the Laravel side, and, separately, to design a connector tying their WordPress front-end, Drip's marketing-automation API, and the Laravel CRM into one coherent operational flow.

What landed:

• New Laravel features built against existing conventions: MVC, migrations, Forge deployment. The team did not have to re-learn anything when I left.
• A connector designed around explicit authoritative-field rules. Each piece of data lives in one system, the others pick it up cleanly.
• Import pipeline hardened. Chunked requests, adjusted Cloudflare proxy, no more rate-limit timeouts.
• Live contact-search. Operators went from paging through 180+ pages to finding any contact in seconds.

How it helped the team

The kind of change that gives operators hours of their week back. The headline win was the contact search, but the connector changes had the bigger compounding effect: no more silent overwrites, no more "the CRM disagrees with WordPress about who this person is", no more support tickets where the answer was "I do not know which system is right".

Why this way

When three systems each think they own the same data, the win is not picking one. It is writing down which fields live where and making the rest of the code respect it. The connector treats each system as the source of truth for the fields where it actually leads, and pulls the rest from wherever the rule book says. The import pipeline got the same treatment: explicit batch sizes, explicit retry rules, explicit failure modes.

How I would describe working together

NDA platform work where the headline wasn't about which API got chosen, it was about giving operators their week back. The connector keeps three systems coherent without locking the business into any one of them. That is the durable kind of integration work: the kind that survives a vendor change two years later.