Nyde

What I did for Nyde

Worked with the two Nyde founders over about two years to deliver bespoke features on top of WooCommerce. Nyde was a curated luxury-furniture marketplace; the site had to do justice to artisan-quality products. Every detail of HTML and CSS needed to read as premium without overengineering.

What got built over the engagement:

• Lookbook. Customers browse and curate favourite pieces into their own collections.
• Upgraded sidebar filter with a proper colour-picker search, more interactive than any off-the-shelf picker available at the time.
• Brands area. Suppliers manage their own profiles and approve content before it goes live.
• Curated Edit editorial section with a bespoke minimalist layout.
• Home Decor quiz matching customer preferences to products in the catalogue.
• Hosting optimised on Cloudways for the catalogue size.

How it helped the team

A curated marketplace lives or dies on how it makes the customer feel. The team had a clear vision; the engineering brief was make every interaction match it. The Lookbook turned passive browsing into active curation. The colour picker meant customers could search the way they actually think about a piece. The Brands area gave suppliers a route in that did not bog the team down in copy admin.

Why this way

Boutique e-commerce only works when the platform can quietly accommodate luxury: typography, image presentation, custom flows, without breaking the WooCommerce backbone. Two years of iteration, lots of bespoke work, and a client team that knew exactly what they wanted made this one of the best long-form WooCommerce builds I have shipped.

How I would describe working together

Long-term, with two founders who treated each new feature as a chance to refine the brand. The cadence was unhurried by agency standards, which paid back in build quality. The business has since wound down; the case study stays because it is a representative example of what premium WooCommerce work looks like at its best.