What's under the hood?
There's a big wide world of software out there!
Laravel
- Solid decoupled architecture
- ORM database
- Server-accessible console
- Large ecosystem
WordPress
- Custom post types - really customisable
- Tons of plugins to extend your site
- Powerful templating system
- Gutenberg / Block Editor
Vue.js / Alpine.js
- Reactive data - adapt to your users
- Component-based architecture
- Alpine is super-lightweight
- Easily inject dynamic user features
API Development
- API design & development
- Securing APIs with auth
- Docs and clear explanations
- Limitless integrations
DevOps & Hosting
- CI/CD Automation (GitHub Actions)
- Server Management (Forge, Cloudways)
- Cloud Hosting (AWS, DO)
- Monitoring & Performance
Bricks / Kadence
- Visual Design Control
- Performance Focus
- Developer Extensibility
- Improved Client Editing
Technology is amazing. But there's so much of it. Tons. Hurts my head some days (even the pros get confused!). BUT I know what works, I know what's delivered results over the years. Workhorses like Laravel, WordPress, Vue.js. That's what delivers wins.
Success for you, the client, comes from applying the right technology in the right way so that people actually get something out of it.
Check out these case studies, inspired by the clients and projects I've worked with over the years.
Business Goal (E-Commerce / Retail)
Streamline Complex Product Configuration & Home Trials
RXSport / Tortoise+Black
TECHNICAL STRATEGY
Developed a multi-step, conditional WooCommerce prescription lens selector using heavily customized Composite Products and Advanced Product Fields. Implemented real-time previews, script uploads, and session persistence. Added separate stock logic and admin workflows for "home trial" items.
MEASURABLE RESULT
- Provided a clear, intuitive interface for complex prescription/lens choices.
- Enabled a seamless "Home Trial" system alongside standard purchases.
- Reduced friction in the custom eyewear ordering process.
- Handled edge cases like specific lens attachments and PD uploads effectively.
Business Goal (SaaS / Internal Tools / Fintech)
Provide Secure, Self-Service Email Preferences
Haven Technologies (via Studio Simpatico)
TECHNICAL STRATEGY
Built a frontend-only JavaScript application using OKTA session data to securely query and update user email subscriptions via the Iterable API. Dynamically listed subscriptions and handled edge cases like multiple emails per user. Later integrated Google SSO alongside OKTA for gated content access.
MEASURABLE RESULT
- Delivered a secure, self-service portal for internal users.
- Reduced support requests related to email preference management.
- Ensured notification compliance and accuracy without a dedicated backend.
- Provided seamless access control via existing identity providers (OKTA/Google).
Business Goal (E-Commerce / Retail)
Build a Feature-Rich Luxury Furniture E-commerce Platform
Nyde.co.uk
TECHNICAL STRATEGY
Collaborated closely with the client startup over ~3 years to iteratively build and enhance a WooCommerce-based platform. Developed numerous bespoke features including a 'Lookbook', custom product filters (interactive color picker), brand management areas, an image-focused blog ('The Edit'), and a 'Home Decor' quiz.
MEASURABLE RESULT
- Supported growth from inception delivering high quality goods to customers.
- Delivered unique, brand-enhancing features like the Lookbook and quiz.
- Provided a highly tailored user and admin experience beyond standard WooCommerce.
- Successfully translated client vision into a functional and aesthetically high-end online store.
Business Goal (Media / Publishing / Non-profit)
Improve Editorial Workflow & Site Reliability
The Story Exchange
TECHNICAL STRATEGY
Developed custom Gutenberg blocks to provide more flexible content layouts tailored to editorial needs. Migrated hosting from a failing provider to Cloudways, configuring staging environments and optimizing performance. Provided ongoing technical support and maintenance.
MEASURABLE RESULT
- Reduced content publishing time with tailored editing tools.
- Enabled more engaging and flexible article layouts.
- Significantly improved site performance and uptime reliability.
- Increased editorial team confidence and efficiency through better tools and support.
LET'S BUILD THE RIGHT
SOLUTION FOR YOU
Whether it's optimizing existing systems or building something entirely new, let's discuss how the right technology strategy can drive your success.
GET IN TOUCH