Web Development by Solarise


Custom WordPress Development – Get Set Up With 2023’s Most Popular CMS

Harness the power of custom post types, taxonomies, plugins, tailor-made templates and more with the world’s most installed CMS.

WordPress Leads The CMS Race

WordPress is by far the most popular content management system on the internet. Robin Metcalfe is a freelance developer offering custom WordPress development services to help you get the most out of this incredibly flexible publishing platform.

Stand Out Amongst The Crowds

Modern businesses are constantly seeking ways to stand out, to create memorable experiences for their customers, and to streamline their online operations.

WordPress has been providing stand-out experiences for years. It’s a platform that powers a significant portion of the web and brings with it:

  • Seriously strong data management capabilities – define custom post types to store any type of data you like, link data together with taxonomies and categories, build a CRM for customer data or a catalogue of e-commerce products.
  • A whole range of extensions and plugins to provide next-level experiences. Build out powerful and flexible Gravity Forms to capture customer data or install WooCommerce for a full out-of-the-box shopping cart experience.
  • User management and security – Set up your site on an enterprise grade hosting solution like WPEngine to enjoy unprecedented security. Lock down your user logins with 2FA security features.
  • Very flexible theming and templating capabilities – deliver your exact look-and-feel. Powerful templating functionality with the Gutenberg block editor.

Custom WordPress Development from Edinburgh, Scotland

I’ve been offering Custom WordPress development services for the last decade and there are very few times I’ve held my hands up to say “nope, can’t be done”.

Almost always it’s “yes, WordPress can handle that!”

I’ve worked on many projects requiring bespoke plugin development, a process which can deliver serious levels of custom functionality to a website.

Get in touch if you’d like to discuss a WordPress project with Robin.

WordPress powers more than 40% of the internet
WordPress powers more than 40% of the internet

WordPress: More Than Just A Blog Platform

Custom wordpress development can tailor and customise the core WordPress experience

WordPress might sound like a blog system but it’s a lot more than a simple editing tool.

It’s easy to assume it only handles blogs and journals of course – the name “WordPress” has a very typographical ring to it.

And historically, it’s been strongly associated with online writing and blogging accounts.

It still has a strong blogging presence though, with wordpress.com serving tens of millions of eager writers every year.

WordPress – Plugin Power For Businesses

However, for business owners, it’s also a robust and flexible tool that can be tailored to meet specific business requirements.

I offer my custom WordPress development services to clients and businesses – this opens up a nearly endless range of possibilities for them.

Some powerful plugins which businesses often make use of include:

  • All In One SEO – an extremely powerful SEO solution for business websites looking to supercharge their search engine presence.
  • Constant Contact – a powerful marketing platform
  • OptInMonster – software to help companies monetize website traffic and convert leads

Whether you’re looking to create a unique e-commerce experience, integrate complex business systems, or craft a site that stands out from the competition, my custom WordPress development skills can make it a reality.

I’ve worked with many clients over the years – hotels, e-commerce sites, healthcare providers.

Each of my clients has their own unique set of requirements but WordPress delivers and gives me the flexibility to provide a unique experience for them.

And it’s fun too! It’s definitely my favourite CMS and I’m always eager to jump into a fresh new WordPress project.

Get in touch if you’d like to discuss a WordPress project with Robin.


Delivering Value To Companies

I’ve been delivering custom WordPress development projects for years.

To keep up-to-date with the latest developments, I’m always on the lookout for new sites and companies that use WordPress

It’s fascinating to see how others are using WordPress, and I often learn a lot from their implementations.

Some really big names use WordPress to power their digital presence. Consider these big players:

  • BBC America: Their website, built on WordPress, offers a seamless experience for viewers, with intuitive navigation and a design that reflects the brand’s identity.
    Custom WordPress development allows for the core WordPress code to be customised and tailored, ensuring that that the site can handle high traffic volumes, integrate with various media platforms, and offer a consistent user experience.
  • AMC: Another media giant, AMC’s site is a testament to what WordPress can achieve. From show listings to exclusive content, the site provides value to its users while promoting the brand’s offerings.
  • The Walt Disney Company: A name synonymous with entertainment, their WordPress site is both visually stunning and functionally robust. WordPress ensures that the site serves as a portal to the vast world of Disney, from movies to theme parks.

These companies have leveraged the power of custom WordPress development to create sites that not only serve their business needs but also offer unparalleled user experiences.

Robin Metcalfe: Expert WordPress Developer

Meet Robin, a seasoned expert in the realm of web development.

I’ve been a WordPress developer for more than 10 years now. I remember when the platform was far less accomplished than it is now.

I always like to make sure I get a good understanding of both the technical and business aspects of a project before choosing the appropriate platform

I’ll pick WordPress at least 60% or 70% of the time, purely because it offers the flexibility and cutomisation options I’ll need to meet a client’s requirements.

Unless there’s some specific requirements that might need, say, a more complicated database structure (in which case I’ll hapilly recommend Laravel) then WordPress is my #1 choice

It’s always been a great codebase to work with and over the years has grown into something truly powerful.

The exceptional community and plugin library means that I’m never left out in the cold when it comes to support or functionality.

In short – it’s the best choice for almost any client!

The internet is massive these days – crowded and bustling, like a busy market. So standing out amongst the crowds is more crucial than ever.

Robin’s custom WordPress development skills allow for unique, high-performing, and user-centric sites.

And with Robin at the helm, you’re not just getting a developer; you’re partnering with an expert who understands the intricacies of the digital world!

Get in touch if you’d like to discuss a WordPress project with Robin.

Robin Metcalfe is a freelance PHP developer, available for hire
Robin Metcalfe is a freelance PHP developer, available for hire

Check Out The Value WordPress Delivers

What Can WordPress Deliver For My Business?

  1. Open Source:
    • WordPress is an open-source software, which means its source code is freely available for anyone to view, modify, and distribute.
    • Business Value: This ensures flexibility and adaptability, allowing businesses to tailor their website to specific needs without restrictions. It also means a vast community is constantly improving the platform.
  2. PHP and MySQL:
    • WordPress is primarily built using the PHP programming language and utilizes MySQL for its database management system.
    • Business Value: PHP and MySQL are robust and reliable technologies, ensuring that your website runs efficiently. This combination ensures scalability, making it suitable for both small businesses and large enterprises.
  3. Plugins:
    • WordPress offers a wide range of plugins that add specific functionalities to websites, from enhancing SEO to improving security.
    • Business Value: Plugins allow businesses to add essential features to their site without extensive coding, ensuring their website remains functional, user-friendly, and secure.

WordPress delivers on so many fronts, and with additional custom development, there’s seriously no limit to what it can achieve.

How Does WordPress Help Developers?

Custom WordPress development isn’t just about creating a website; it’s about crafting an online presence that resonates with the target audience and meets specific business objectives.

Here’s how WordPress benefits developers and, by extension, businesses:

  • Flexibility and Scalability: With its open-source nature, developers have the freedom to customize WordPress to suit specific business needs. Whether it’s a simple blog or a complex e-commerce platform, WordPress can handle it.
  • Robust and Reliable: Built on PHP and MySQL, WordPress ensures that websites are robust, reliable, and can handle traffic surges, ensuring businesses remain online even during peak times.
  • Design Consistency: Themes in WordPress ensure that businesses maintain a consistent brand image. With Custom WordPress Development, these themes can be further tailored, ensuring that the website aligns perfectly with the brand’s vision.

Custom WordPress websites offer a powerful platform for businesses. It ensures that sites are not just online brochures but powerful tools that drive business growth.

Author Image

About Robin Metcalfe

Robin is the dedicated developer behind Solarise.dev. With years of experience in web development, he's committed to delivering high-quality solutions and ensuring websites run smoothly. Always eager to learn and adapt to the ever-changing digital landscape, Robin believes in the power of collaboration and sharing knowledge. Outside of coding, he enjoys diving into tech news and exploring new tools in the industry.

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