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Bluesky Engagement & Active Minutes

Algorithm-free engagement: Time, news, and reach

Engagement on an “algorithm-free” site like Bluesky is interesting.

I assume a big factor is “active minutes” — a statistic not often shown for social sites. Do people spend fewer active minutes when there’s more aggravating news around, like now? Does that reduce the likelihood of a post being seen?

In other words, even with apparent growth, it might still seem like there are more significant peaks and troughs since there’s no artificial algorithm to give a false impression of activity.

I believe the Bluesky approach is far healthier, by the way. If it’s quieter, just log off for a little bit.

Robin Metcalfe

About the Author: Robin Metcalfe

Robin is a freelance web strategist and developer based in Edinburgh, with over 15 years of experience helping businesses build effective and engaging online platforms using technologies like Laravel and WordPress.

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